低碳约束与产品替代率情形下的供应链策略  

On Supply Chain Decision under Low Carbon Policy and Product Substitution

作　　者：何新华[1] 卫佳茹 胡文发[2] HE Xinhua;WEI Jiaru;HU Wenfa

机构地区：[1]上海海事大学经济管理学院,上海201306 [2]同济大学经济与管理学院,上海200092

出　　处：《南京工业大学学报（社会科学版）》2019年第1期54-64,112,共12页Journal of Nanjing Tech University：Social Science Edition

基　　金：国家自然科学基金项目"大数据时代面向智慧城市发展的应急服务资源整合与协同配置"(71473162)

摘　　要：考虑低碳约束与产品替代率的情形下,设计一个订货量受定价影响的参数为变量的二级供应链模型;利用Stackberg博弈理论,对比分析标准产品、绿色产品和替代产品在有无碳限额交易政策下的集中渠道和分散渠道的供应链最优订货量和最优定价,进而得到最优利润和碳排放量。结果显示:渠道结构对经济和环境的表现都有显著影响,整合的供应链能带来更多利润,分散的供应链碳排放量更低。因此,政策制定者要制定有效的碳排放控制政策;企业要在注重节能环保的同时更好地利用产品差异化战略,才能实现市场经济和社会环境的持续稳定发展。Considering a two-stage supply chain model with variables whose order quantity is affected by pricing,using the Stackberg game model,we compare the centralized channels of standard products,green products and alternative products under a quota trading policy and the supply chain of decentralized channels,the optimum order quantity and optimal pricing to and cartion emissions.We use examples to verify the feasilbility of the model and calculate the impact of thiree product changes on the supply chain profits,showing that enterprises should make better use of product differentiation strategy to achieve sustained and stable development while focusing on energy saving and environmental protection.

关 键 词：碳排放 碳限额交易 低碳约束 产品替代 双通道供应链 

分 类 号：F713.2[经济管理—产业经济] F274