地域文化传承理念下的校园文化创意产品设计研究  

RESEARCH ON THE DESIGN OF CAMPUS CULTURAL CREATIVE PRODUCTS UNDER THE CONCEPT OF REGIONAL CULTURAL INHERITANCE

作　　者：王松华[1] 王查理 林姿彤 

机构地区：[1]哈尔滨工业大学建筑学院寒地城乡人居环境科学与技术工业和信息化部重点实验室

出　　处：《工业设计》2019年第2期91-92,共2页Industrial Design

基　　金：黑龙江省哲学社会科学研究规划项目<基于黑龙江传统民间艺术的校园文化创意产品研究>(立项编号:16YSD04)

摘　　要：随着国家对文化创意产业发展越发的重视,校园文化创意产业正在高校校园内积极蓬勃的展开。校园文化创意产品作为校园文化的物质载体,既能满足校园师生的使用功能需要,又能满足广大师生较高层次的精神文化消费需要。目前我国高校校园文化创意产品的设计存在着样式单一、设计简单、缺乏鲜明的文化性等问题。为了解决这些问题本研究提出了将地域文化融入校园文创产品设计中去的设计理念,通过地域文化的融入丰富校园文创的设计元素,开拓新的产品类型。两者的结合还可以使校园文创产品成为校园文化载体的同时更是地域文化的载体,充分发挥校园文创产品具有的受众群体广、传播性强的特点,更好地发展与传承地域文化。At present,there are many problems in the design of cultural and creative products on campus in our country,such as single style,simple design and lack of distinct culture.In order to solve these problems,this study puts forward the design concept of integrating regional culture into the design of campus cultural creation products,enriching the design elements of campus cultural creation through the integration of regional culture,and exploring new product types.The combination of the two can also make the campus creative products become the carrier of campus culture,but also the carrier of regional culture,give full play to the characteristics of the campus creative products with a wide audience,strong dissemination,better development and inheritance of regional culture.

关 键 词：校园文化创意产品 地域文化传承 

分 类 号：TB472[一般工业技术—工业设计]