我国五人制足球分省联赛发展研究  

Development of China's Five-player Football League by Province

作　　者：徐长路 刘义军 王安乐 曹亚东[3] XU Changlu;LIU Yijun;WANG Anle(Shenyang five player Football Development Research Center, Shenyang 110000, China;Shandong Institute of physical Education, Jinan 250102, China;Shenyang Institute of Physical Education, Shenyang 110102, China)

机构地区：[1]沈阳五人足球发展研究中心,辽宁沈阳110000 [2]山东体育学院,山东济南250102 [3]沈阳体育学院,辽宁沈阳110102

出　　处：《体育成人教育学刊》2019年第1期73-77,共5页Journal of Sports Adult Education

基　　金：教育部人文社会科学研究规划基金项目(15YJA890002);中国大学生体育协会"十三五"规划课题(201713531)

摘　　要：运用实地走访等方法,分析了五人足球分省联赛的发展现状。结合需求导向,在分析参与者、组织者、赞助者等主要参与主体需求度的基础上,对我国五人足球分省联赛快速发展的原因进行了思考。研究发现其在赛制、数据统计、宣传方式运用等方面进行了创新性的设计:通过赛制的创新调动了组织者的积极性,实现了各加盟省区赛制和赛程的统一;12项数据统计的开展,促进了联赛组织、管理的专业化发展;基于大数据进行统一宣传,极大地提高了联赛的商业价值,有效满足了各主要参与主体的需求。The paper analyzes the development status of five-player football league by using field investigation.On the basis of analyzing the demand degree of main participants,organizers and sponsors,the paper considers the reasons for the rapid development of five-player football league in China.The research found that it has carried on the innovative design in the competition system,the data statistics and the propaganda way application.The competition system innovation has aroused the organizer s enthusiasm and has realized the unification of the competition system and the competition schedule of all the provinces and autonomous regions.The development of 12 statistics has promoted the professional development of league organization and management.The publicity based on data improves the commercial value of the league and effectively meets the needs of the main participants.

关 键 词：足球 足球联赛 五人制足球 需求导向 

分 类 号：G80-05[文化科学—运动人体科学] G843[文化科学—体育学]