清末地方报刊市场化编辑思想研究——以《岭东日报》为中心  

Research On Marketization of Editing Thought of Local Newspapers and Periodicals in the Late Qing Dynasty—— Taking Lindong Daily as the Center

作　　者：蒋正和 JIANG Zheng-he(College of Literature and Journalism,Hanshan Normal University,Chaozhou,Guangdong,521041)

机构地区：[1]韩山师范学院文学与新闻传播学院,广东潮州521041

出　　处：《韩山师范学院学报》2019年第1期89-94,共6页Journal of Hanshan Normal University

基　　金：广东省哲学社会科学"十二五"规划项目(项目编号:GD14DL02);韩山师范学院科研项目(项目编号:WY201501)

摘　　要：《岭东日报》创刊于1902年,是广东乃至全国最早的地方性本土报刊之一,持续出版时间达八年之久。该报形成以受众为中心的市场化编辑特色,在版面安排上注重新闻的重要性、接近性,在新闻体裁的选择上重消息轻言论,在语言形式的呈现上注重双文表达。这种独特的编辑方式源于该报背后的区位特点、本土商人网络、传播基础和港口兴盛四个支撑条件。Founded in 1902 and published for eight years,Lindong Daily was one of the earliest local newspapers founded by the Chinese in Guangdong and even throughout the whole country.The paper formed the characteristics of market-oriented editors with audience as the center,paying attention to the importance and proximity of the news in the layout arrangement Besides,it emphasized on the selection of the news genre,and focused on the bilingual expression in the presentation of the language form.This unique way of editing stemmed from four supporting conditions,namely the newspaper’s geographical characteristics,the network of local businessmen,the basis of communication and the prosperity of the port.

关 键 词：《岭东日报》 本土报刊 编辑思想 受众 市场化 

分 类 号：G216[文化科学—新闻学]