基于用户行为的定向网络广告投放分析  

Analysis of Oriented Online Advertising Playing Based on User Behavior

作　　者：李朝阳 Li Chaoyang(High School Affiliated to Peking University, Beijing,100000)

机构地区：[1]北京大学附属中学,北京100000

出　　处：《电子测试》2019年第4期59-61,共3页Electronic Test

摘　　要：在现实生活中网络广告面临着资源浪费以及用户不感兴趣的现象。本论文利用43名百度贴吧的用户进行分析,找出了其上网活跃时间和感兴趣的内容。本论文具有对网络广告网络工业具有指导作用。In real life, online advertising is faced with a waste of resources and users are not interested in the phenomenon. This paper uses 43 users of Baidu Tieba to analyze and find out the active time and the content they are interested in. This paper has a guiding role in the Internet advertising network industry.

关 键 词：定向网络广告投放 用户行为 聚类 时间分析 内容分析 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术] F713.8[自动化与计算机技术—计算机科学与技术]