探究体育休闲特色小镇建设路径  

Construction Path Research of Leisure Sports Characteristic Town

作　　者：戚宇飞 黄延春[1] 张正康 QI Yufei;HUANG Yanchun;ZHANG Zhengkang(Zhengzhou University,Zhengzhou Henan,450001)

机构地区：[1]郑州大学,河南郑州450001

出　　处：《湖北体育科技》2019年第2期95-99,共5页Hubei Sports Science

基　　金：河南省软科学研究计划项目(河南省体育产业构建与发展的战略研究:172400410449);河南省体育局2018年重点课题(体育休闲特色小镇建设的理论和路径研究:2018003)

摘　　要：本文采用文献资料、逻辑分析等研究方法,对体育休闲特色小镇的概念、作用及建设中存在的问题进行了探讨。研究认为:建设体育休闲特色小镇应当明确小镇定位,打造特色产业;促进产业融合发展;注重文化氛围塑造;提高品牌核心竞争力;促进多元主体参与小镇建设。By using the methods of literature and logical analysis, this paper probes into the concept, function and problems existing in the construction of towns with leisure sports characteristics. The research holds that the construction of leisure sports characteristic town should make clear the orientation of small towns, create characteristic industries, promote its integration and development, focus on the shaping of cultural atmosphere, improve the core competitiveness of brands, and enhance the participation of multiple subjects during the construction.

关 键 词：特色小镇 体育休闲 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]