阅读推广活动中的服务创新——以南京中医药大学图书馆为例  

Innovation Elements in Reading Promotion: Taking Library of Nanjing University of Chinese Medicine as an Example

作　　者：徐晨辰[1] XU Chen-chen(Nanjing University of Chinese Medicine,Nanjing 210023,China)

机构地区：[1]南京中医药大学,210023

出　　处：《大学图书情报学刊》2019年第2期75-78,共4页Journal of Academic Library and Information Science

基　　金：江苏高校哲学社会科学基金项目"‘互联网+’环境下基于读者预期偏差视角的高校图书馆信息服务转型研究"(2018SJA0290)

摘　　要：阅读推广已经成为高校图书馆的主要服务内容之一。南京中医药大学图书馆在阅读推广实践中注重从组织机构、活动主题、内容形式、宣传方式、跨界合作等方面进行创新,取得了较好的效果。文章在总结经验、反思不足的基础上,提出高校图书馆应该推进阅读推广常态化、品牌活动突出化,建立合理的活动评价体系,形成阶段性成果,注重阅读推广人才队伍建设。Reading promotion has become the mainstream of academic libraries service.Library of Nanjing University of Chinese Medicine paid attention to the organization,activity themes,the contents and forms,the propaganda and the cooperation in innovative practice,and obtained better results.By learning experience,the article puts forward some recommendations for improvement.That is to make reading promotion normalized,strengthen brand consciousness,establish a reasonable evaluation system,sum up the achievements and train specialists for reading promotion.

关 键 词：阅读推广 高校图书馆 南京中医药大学 服务创新 品牌活动 

分 类 号：G252.1[文化科学—图书馆学]