中国省际区域中低档星级酒店竞争力动态评价  

Dynamic Evaluation of Competitiveness of Middle and Low Grade Star Hotels in China's Inter-provincial Regions

作　　者：朱应皋[1,2] 何亚萍 钱柯 孙思远 ZHU Yinggao;HE Yaping;QIAN Ke;SUN Siyuan(Research Center of Tourism Development,Nanjing University of Finance and Economics,Nanjing 210023,China;School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210023,China)

机构地区：[1]南京财经大学旅游发展研究中心,江苏南京210023 [2]南京财经大学工商管理学院,江苏南京210023

出　　处：《南京财经大学学报》2018年第6期71-82,共12页Journal of Nanjing University of Finance and Economics

基　　金：教育部人文社会科学研究规划基金项目(11YJA630225)

摘　　要：立足于我国中低档星级酒店发展现状,以现有竞争力理论为基础,并依据区域酒店竞争力影响要素构建区域中低档星级酒店竞争力动态评价模型,选取我国31省市自治区中低档星级酒店为研究样本,根据相关统计年鉴和国民经济统计公报及问卷调查所获取的2007—2016年相关数据资料,采用因子分析法、聚类分析法、SPSS21. 0统计软件等方法对省域中低档星级酒店竞争力进行动态演化研究。研究结果显示省域中低档星级酒店竞争力总体呈上升趋势,且两极化现象明显。聚类结果又发现,我国省际区域中低档星级酒店竞争力差异明显,且由2007年的梯形,逐渐向2016年的橄榄形演化。Based on the present situation of middle and low grade star hotels in China,the existing competitiveness theory,and the factors affecting the competitiveness of the hotel,the dynamic evaluation model of hotel competitiveness is constructed.Taking the low grade star hotels in the 31 provinces and autonomous regions in China as research samples,according to data of 2007-2016 from the statistical yearbook,the national economic statistics bulletin and the questionnaire survey,the dynamic evolution of the competitiveness of middle and low grade star hotels in provincial regions are studied by means of factor analysis,cluster analysis and SPSS20.0 statistical software.The results show that the overall competitiveness of hotels is on the rise and the polarization is obvious.Clustering results has also found that the competitiveness of middle and low grade hotels in China's inter-provincial area is distinct,and evolves from the ladder diagram type in 2007 to the rugby type evolution in 2016.

关 键 词：中国省际区域 中低档星级酒店 竞争力 动态评价 

分 类 号：F719.2[经济管理—产业经济]