现代服装品牌塑造中平面设计多色彩应用  

Multi color application of graphic design in modern fashion brand building

作　　者：师晖[1] SHI Hui(Department of Art Design,Luohe Vocational Technology College,Luohe 462000,China)

机构地区：[1]漯河职业技术学院艺术设计系,河南漯河462000

出　　处：《染整技术》2018年第12期33-34,42,共3页Textile Dyeing and Finishing Journal

摘　　要：在消费行为中,消费者对品牌的潜意识选择是消费倾向中比较重要的因素。目前,大多数服装品牌的塑造过程中,因为服装的基本用途不同,色彩结构存在较明显的区别。In the consumptive,consumers'subconscious choice of brand is an important factor in the consumption tendency.At present,in the shaping process of most clothing brands,because the basic uses of clothing are different,there are obvious differences in color structure.

关 键 词：服装品牌 平面设计 色彩应用 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]