产品生命周期在石油化工投资中的应用  

Application of Product Life Cycle Theory in Petrochemical Investment Projects

作　　者：刘媛[1] 李钢东 Liu Yuan;Li Gangdong(China Petrochemical International Co.,Ltd.,Beijing 100728;Shanghai Innovate New Material Co.,Ltd.,Shanghai 201508)

机构地区：[1]中国石化国际事业有限公司,北京100728 [2]上海英诺威新材料科技有限公司,上海201508

出　　处：《石油化工技术与经济》2019年第1期12-15,共4页Technology & Economics in Petrochemicals

摘　　要：文章将产品生命周期理论应用于石化项目建设方案论证中,提出可采用曲线判断法、表观消费量年均增长率法、经验判断法、类比判断法等数种不同方法进行判断和识别,并指出了各种方法的适用范围及优缺点,同时提出产品生命周期有一定的地域性。This paper applied the product life cycle theory in demonstration of petrochemical investment projects,proposed several different methods for judgment and identification in decision making,including curve judgment method,apparent consumption annual growth rate method,experience judgment method,analogy method,and so on,and analyzed the application scope and advantages and disadvantages of each method.I also pointed out that the life cycle varies with the region.

关 键 词：石化 生命周期 投资论证 投资时机 

分 类 号：F426[经济管理—产业经济]