从平昌冬奥会闭幕式“北京八分钟”看体育赛事的政治传播  

Viewing the Political Communication of Sports Events from the Closing Ceremony of Pyeongchang Winter Olympics “Beijing Elight Minutes”

作　　者：孙佳 费郁红[1] SUN Jia;FEI Yu-hong(Harbin Sports Institute,Harbin 150008,China)

机构地区：[1]哈尔滨体育学院,黑龙江哈尔滨150008

出　　处：《南京体育学院学报》2019年第2期41-43,80,共4页Journal of Nanjing Sports Institute

摘　　要："国运兴则体育兴",特别是在"举国体制"的背景下,体育一直被赋予了极强的政治功能,它是一种传播政治的重要载体,在不同的时期都有着特殊的含义。全球性的体育赛事与各国的政治关系十分密切,特别是奥运会这类国际性的体育赛事,更是具有极大的政治传播功能,对于国家形象的塑造、社会的融合以及民族的情感共鸣有着极大的现实意义。平昌冬奥会闭幕式"北京八分钟"表演,直接向全世界人民展现出了中国的大国形象、国家文化以及民族特色。相关的研究着重于分析体育赛事传播中的政治诉求。“Prosperous Nation resulting in sports developed”,especially in the context of the“national system”,sports has always been given a very strong political function,it is an important carrier of communication politics,and has a special meaning in different periods.The global sports events are closely related to the political relations of various countries.Especially the international sports events such as the Olympic Games have great political communication functions.They are extremely important for shaping the national image,social integration and national emotional resonance.Great practical significance.The closing ceremony of the Pyeongchang Winter Olympics“Beijing Eight Minutes”performed directly to the people of the world to show China’s great country image,national culture and national characteristics.Related research focuses on the analysis of political appeals in the dissemination of sports events.

关 键 词：平昌冬奥会 北京八分钟 体育赛事 政治传播 人类命运共同体 

分 类 号：G80-05[文化科学—运动人体科学]