出版新模式——知乎出版  

New Publishing Model——Zhihu Publishing

作　　者：陆地 魏超 LU Di;WEI Chao(School of Journalism and Publishing,Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《北京印刷学院学报》2019年第1期1-4,共4页Journal of Beijing Institute of Graphic Communication

摘　　要：知乎出版是由知乎网站发起的新型出版,让网民或用户主动参与出版物生产的全过程,是一种有潜力和活力的新型出版模式,为传统出版业带来了新的可行发展模式。知乎出版具有用户群体固定、读者决定选题、内容来源广泛、介质灵活多变、编辑团队精简、互动反馈频繁等优势,但同时也存在着出版模式不够成熟、有效信息占比不足、付费意愿有待提升、相关法律法规欠缺等不足,本文通过对知乎出版优劣势的分析,认为知乎出版需建立完善高效的用户社区、与传统出版深度融合、加强与主流社交应用的合作、深化分众出版理念、发掘知乎出版稳定的盈利模式。Zhihu publishing is a new publishing model initiated by website, which enables netizens or users to actively participate in the whole process of publication production. It is a new publishing model with potential and vitality, which brings a new feasible development model for traditional publishing industry. Zhihu publishing has a fixed user groups, and the readers decide topic selection, content, source widely, medium flexibility, editing team to streamline, the advantages of the interactive feedback frequently, but at the same time it still has not mature enough and effective information publishing pattern of less than, pay to intend to ascend, and relevant laws and regulations lack, etc, this article analyzes of the advantages and disadvantages, Zhihu publishing needs to establish a perfect and efficient user community, and the traditional publishing depth fusion, strengthen cooperation and deepen the focus from mainstream social applications publishing idea, explore Zhihu on stable profit model.

关 键 词：知乎出版 众筹出版 分众出版 自助出版 协同生产 

分 类 号：G237[文化科学]