日常生活批判视野下的视觉表意实践——“云养猫”网络文化分析  

Practice of Visual Expression in Everyday Life:An Analysis of the Network Culture of "Cataholic Online"

作　　者：周如南[1,2] 陈敏仪[1] ZHOU Ru-nan;CHEN Min-yi(Sun Yat-sen University,Guangzhou 510006,China)

机构地区：[1]中山大学传播与设计学院 [2]中山大学广州大数据与公共传播研究基地

出　　处：《广西民族大学学报（哲学社会科学版）》2018年第5期24-31,共8页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

摘　　要：互联网时代,借助文字符号传递的抽象意义已逐步让位于建立在图像传播基础上的实践。"云养猫"作为现代人的一种视觉表意实践,进入日常生活视野。运用虚拟民族志方法,解读时下"云养猫"网络文化流行的原因、表现和后果。研究发现,"猫"因其在互联网语境中独特的视觉表意效果,促使了个体的高自我涉入与心理投射。"云养猫"是都市人们精神世界内卷化的表达手段,即以温和的视觉沉浸方式对焦虑、压抑的日常生活进行隔离与疏解。In the Internet era,the abstract meaning which has been transferred by characters and symbols,gradually gives way to the practice based on image transmission.As the modern practice of visual expression,"cataholic online"comes into the view of everyday life.Making use of a virtual ethnography,this paper analyzes the reasons,the expressions and the consequence of"cataholic online".It is found that the"cat"promotes the psychological projection of individual because of its unique visual expression effect."Cataholic online"is the expression of the mental involution among the urbanites who insulate and relieve themselves from the worrying and stifling everyday life in a gentle way of visual immersion.

关 键 词：视觉表意实践 云养猫 网络文化 

分 类 号：C912.4[经济管理]