民族村落旅游专业市场体系的结构与特征:以白族新华村为例  

The Construction and Characteristics of the Specialized Market System of Ethnic Villages under the Guidance of Tourism

作　　者：孙九霞 李怡飞[2] SUN Jiu-xia;LI Yi-fei(Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学旅游学院,旅游休闲与社会发展研究中心 [2]中山大学旅游学院

出　　处：《广西民族大学学报（哲学社会科学版）》2018年第3期57-63,共7页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

基　　金：国家社科基金重大项目“中国西南少数民族传统村落的保护与利用研究”(项目编号:15ZDB118);国家自然科学基金青年项目“旅游发展背景下回流劳动力与乡村‘地方再嵌入’研究”(项目编号:41701159)。

摘　　要：以云南鹤庆白族新华村为例,探讨旅游发展所引发的银器专业市场体系的建构过程,以及专业市场体系影响下的社会结构特征。研究发现:旅游催生了以新华村为中心、带动周边村寨并辐射全国乃至东南亚地区的跨地域银器市场体系;该体系中新华村是生产与销售的核心市场,周边村落为中间市场,银器销售的终端如景区、城市等则是外围市场;专业市场体系的领导者是少数批发商,他们决定了产品的主要种类,并赚取了银器市场的绝大部分利润;市场网络与社会网络交织但不重合,基于业缘的关系网络广泛存在,通婚圈范围缩小,村落内婚、早婚现象日渐突出;且这一专业市场体系兼具内聚性与外向性的特征。Taking Xinhua Bai Ethnic Village in Heqing County, Yunnan Province as an example, this paper discusses the construction process of the silverware market boosted by the development of tourism, and the social structure characteristics under the influence of the specialized market system. It is found that tourism has helped generated a cross-regional silver market network with Xinhua Village as the hub, driving the neighboring villages and impacting China and even Southeast Asia. In this system, Xinhua Village is the core market for production and sales, the neighboring villages are the intermediate markets, and the terminals of silverware sales, such as scenic spots and cities, are the peripheral markets. This specialized market system is led by a few wholesalers who determine the main types of products and earn most of the profits in the marketing. The market network and social network are intertwined but not overlapped. The working relationships exist widely. The range of intermarriage circle is quite narrow, and marriages within the same village and at an early age become increasingly prominent. The specialized market not only expands the boundary continuously, but also rebuilds the cohesive property.

关 键 词：旅游影响 旅游专业市场 基层市场共同体 

分 类 号：C912.4[经济管理]