资源枯竭型城市旅游形象定位研究——以黄石市为例  

Barriers and Countermeasures in Tourism Image Positioning of Resource-exhausted City

作　　者：张大鹏[1] 涂精华 刑禹鹤 ZHANG Dapeng;TU Jinghua;XING Yuhe(School of Business Administration,Zhongnan University of Economics and Law,Wuhan Hubei 430073)

机构地区：[1]中南财经政法大学工商管理学院,湖北武汉430073

出　　处：《湖北理工学院学报（人文社会科学版）》2019年第2期76-81,共6页Journal of Hubei Polytechnic University(Humanities And Social Sciences)

基　　金：教育部人文社会科学基金资助项目"连片特困地区旅游发展的包容性增长效应研究";项目编号:19YJC790179;中南财经政法大学教学研究项目"重点高校旅游管理专业人才培养与产业对接创新研究--以湖北省4所部属高校为例";项目编号:YB2015031

摘　　要：旅游开发是资源枯竭型城市经济复苏的良药,对资源枯竭型城市经济转型发挥着重要作用。而旅游形象定位是资源枯竭型城市旅游开发与发展的重要一环,其形象定位准确与否直接关系着资源枯竭型城市的知名度能否得到重振和提高。然而,资源枯竭型城市长期粗放式的生产开发导致矿竭城衰,并滋生了一系列典型的经济、社会和环境问题,造成旅游形象定位的困境,具体包括城市负面形象根深蒂固、市民自豪感缺失以及旅游发展根基不牢等。文章以黄石市为例,探讨并提出破解旅游形象定位困境的对策。Developing tourism is one of effective measures of urban revitalization and plays an important role in the economic transformation of resource-exhausted city.As an important part of tourism development,the accuracy of tourism image positioning is directly related to the revitalization and improvement of the popularity of resource-exhausted cities.However,the long-term vulgar development has resulted in exhaustion of mineral resources and a series of typical economic,social and environmental problems.These problems have seriously restricted the positioning of tourism image.There are three obstacles in the process of tourism image positioning in resource-exhausted city,which are deep-rooted negative image,lack of civic pride and weak foundation of tourism development.Thus,the paper takes Huangshi city as an example to discuss these obstacles and gives countermeasures.

关 键 词：资源枯竭型城市 旅游形象定位 城市经济转型 

分 类 号：F299.21[经济管理—国民经济]