快时尚服装陈列与营业额的关系研究  

Researched on the Relationship between Fast Fashion Clothing Display and Turnover

作　　者：王佳佳[1] 顾朝晖[1] 张西杨 Wang Jiajia;Gu Zhaohui;Zhang Xiyang(Xi’an Polytechnic University,Xi’an 710048 ,China)

机构地区：[1]西安工程大学,陕西西安710048

出　　处：《山东纺织科技》2019年第1期38-42,共5页Shandong Textile Science & Technology

摘　　要：文章以优衣库服装陈列与营业额之间的关系为例,通过分析优衣库10种女装30天内陈列位置的变化与营业额的关系,提出了快时尚服装陈列的相关建议,指出好的服装陈列可为消费者提供一个舒适的购物环境,提升其购物体验,促进交易的达成,进而提升快时尚服装店铺的营业额。This paper took the relationship between Uniqlo clothing display and turnover as an example. The relevant suggestions of fast fashion clothing display were presented by analyzing the relationship between changed display position and turnover of 10 kinds of women1 garment in 30 days. The paper pointed out that a good clothing display could provide a comfortable shopping environment for clients, improve shopping experiences and facilitate transactions, and then increase the turnover of fast fashion clothing stores.

关 键 词：快时尚 陈列位置 营业额 品牌形象 

分 类 号：F768.3[经济管理—产业经济]