互联网商业生态系统动态演化仿真研究——以阿里巴巴为例  

Study on Dynamic Evolution of Internet Business Ecological Structure——Take Alibaba as an Example

作　　者：唐红涛[1] 朱晴晴 张俊英[1] TANG Hong-tao;ZHU Qing-qing;ZHANG Jun-ying(College of Economics and Trade, Hunan University of Commerce, Changsha 410205, China;School of Business, Renmin University of China, Beijing 100872, China)

机构地区：[1]湖南商学院经济与贸易学院,湖南长沙410205 [2]中国人民大学商学院,北京100872

出　　处：《商业经济与管理》2019年第3期5-19,共15页Journal of Business Economics

基　　金：湖南省社会科学基金项目"虚拟商圈动态演化研究:集聚;成长与商业模式创新"(16YBA235);湖南省社会科学基金项目"‘互联网+’背景下湖南省城市商业空间结构优化研究"(16JD38);湖南省社会科学评审委项目"基于空间面板模型的电子商务溢出效应实证研究"(XSP18YBC227);湖南省自然科学基金项目"电子商务精准扶贫中介效应:机理;测度及效率"(2017JJ2132)

摘　　要：文章尝试将商业生态系统理论与互联网相结合,解释互联网商业生态系统内部结构的静态和动态演化过程,从理论上深度探索了互联网商业生态系统内部生态发展的内在机理和运行机制,并运用计算机仿真方法模拟了互联网商业生态系统的内部演化过程。研究发现:互联网生态结构的演化过程经历了萌芽期、成长期、繁殖期、分化期四个主要阶段,商圈发展经历了平台、商家、消费者三主体到平台、商家、消费者、专业服务商、增值服务商五主体的进化过程,并不断进化和繁殖生成新的专业服务商和增值服务商,产生新的互联网商业生态系统。最后,文章以阿里巴巴电子商务生态系统为案例从经验上对其内部生态系统的发展和演化过程进行了分析。By combining the business ecosystem theory with the virtual business circle, this article tries to explain the static and dynamic evolution of the internal structure of the virtual business circle. On this basis, it conducts an in-depth exploration into the internal mechanism and operation mechanism of the development of virtual internal ecological district from the theoretical angle, and simulates the internal evolution of the virtual business circle of ecological system with computer simulation. This study finds: the virtual evolution of the ecological structure has experienced the four main stages of germination period, growth period, breeding period, and differentiation stage, and the business development has gone from the three stages with the platforms, businesses, consumers as subjects to the stage of five subjects, including the platforms, businesses, consumers, professional service providers, and value-added service providers. They evolve and breed to generate new professional service businesses and value-added service businesses, resulting in a new virtual business circle. Finally, taking Alibaba e-commerce ecosystem as a case study, this paper analyzes the development and evolution of its internal ecosystem.

关 键 词：互联网商业生态系统 动态演化 计算机仿真 

分 类 号：F710[经济管理—产业经济]