媒介融合对现代城市文化标识设计的影响  

Influence of Media Convergence on the Design of Modern City Cultural Logo

作　　者：荆丽娜[1] 王海峰[1] JING Li-na;WANG Hai-feng(Suihua University, Suihua 152061, China)

机构地区：[1]绥化学院,绥化152061

出　　处：《包装工程》2019年第6期75-79,共5页Packaging Engineering

基　　金：黑龙江省哲学社会科学研究规划项目(15XWE01);黑龙江省基本科研业务费项目(2016-KYYWF-0904);黑龙江省教育厅基本科研业务费项目(KYYWF10236180308);绥化学院科研创新团队项目

摘　　要：目的研究媒介融合对现代文化标识设计观念与形态的影响,探索现代文化标识设计发展趋势,提高现代标识设计者在融合媒介元素、提升媒介素养方面的能力。方法借助现有媒介融合背景下的设计案例,分析具体的媒介融合现象及前沿技术、方法与思想,探讨媒介融合在开拓设计文化场域、元素与重塑现代文化标识设计理念方面的多种影响,从而进一步勾勒未来现代城市文化标识设计的趋势与图景,并提出现代设计者需要具备的媒介素养。结论媒介融合对现代文化标识设计产生多元化影响,主要表现在媒介融合拓展了文化标识设计的场域,丰富了文化标识设计的元素,改变了文化标识设计的形态与思维方式,使得媒介效果成为影响现代文化标识设计的重要因素。现代文化标识将逐渐具有媒介属性。The work aims to study the influence of media convergence on the concept and form of modern cultural identity design, and to explore the development trend of modern cultural identity design in order to enhance the abilities of modern identity designers in integrating media elements and enhancing media literacy. With the help of existing design cases in the context of media convergence, the specific phenomenon of media convergence and cutting-edge technologies and methods and ideas were analyzed, and various influence of media convergence on broadening the field of design culture and elements and remodeling modern cultural identity design concepts was discussed, so as to further outline the trend and picture of the future design of modern city culture logo, and point out the media literacy of modern designers. Media convergence has a diversified impact on the design of modern cultural identity. This is mainly manifested in the fact that media convergence expands the field of cultural logo design, enriches the elements of cultural logo design and changes the form and thinking mode of cultural logo design to make media effect become an important factor influencing modern cultural logo design. The modern cultural identity will gradually possess the media attributes.

关 键 词：媒介融合 标识设计 媒介效果 媒介素养 未来景观 

分 类 号：J524[艺术—艺术设计]