以可持续为导向的雅安砂器商业模式设计实践  

Sustainable-oriented Business Model Design and Practice for Castle of Sand in Ya’an

作　　者：曹媛[1] 何人可[1] 张军[1] CAO Yuan;HE Ren-ke;ZHANG Jun(Hunan University, Changsha 410082, China)

机构地区：[1]湖南大学

出　　处：《包装工程》2019年第6期206-212,共7页Packaging Engineering

基　　金：国家社科基金艺术学项目“基于云南民族与地域文化的设计文化生态系统策略研究”(18AG007)

摘　　要：目的探究地域性公益品牌以可持续为导向的商业模式创新方法。方法从运作独立性、关键业务、发展模式、价值体现、融入性5个方面,对现有公益品牌商业模式创新方法进行了系统的研究,根据市场趋势提出以目标用户为中心,构建公益品牌商业模式内容的创新方法,并通过实际项目进行尝试。结论地域性公益品牌可以通过基于O2O的开发模式,将本地资源进行整合和推广,并根据用户需求驱动产品设计、服务模式和用户体验等各个层面的不断迭代和创新,从而推动当地经济的可持续发展。The article aims at exploring the innovation method of regional public welfare brand whose business model regards sustainability as orientation. A systematic research is made to the business model innovation of existing public welfare brand through operating independence, key business, developing model, value proposition and integrity. The innovation for how to construct business model for public welfare brand which is centered with its users based on the market trend was proposed and the experiment on practical project was carried out. Regional public welfare brand could integrate and develop the local resources through O2O developing model. What's more, it could promote the sustainable development of local economy according to alternation and innovation in the clients' requirements, design for drives products, service model and users' experience.

关 键 词：可持续设计 商业模式创新 情感设计 

分 类 号：TB472[一般工业技术—工业设计]