基于立春节气的文创产品设计方法  

Cultural and Creative Product Design Method Based on the Beginning of Spring

作　　者：王宁鑫 詹秦川[1] WANG Ning-xin;ZHAN Qin-chuan(Shaanxi University of Science & Technology, Xi'an 710021, China)

机构地区：[1]陕西科技大学,西安710021

出　　处：《包装工程》2019年第6期257-263,共7页Packaging Engineering

基　　金：2011国家社科基金艺术学项目(11EH138)

摘　　要：目的提取立春节气文化中蕴含的特色设计因子,丰富节气文创产品种类,满足用户多样化需求,保持和发展文化特色。方法采用文献阅读和综述等方法收集立春节气资料,通过问卷调研的形式发现有效信息;创建基于立春节气设计因子的提取模型,使用思维导图筛选显著特征;针对立春节气文创产品设计,从隐性因子和显性因子出发,对立春节气的设计因子进行可视化处理;将生成的立春节气纹样根据形状文法的不同推演规则,推演出更多立春节气新纹样和新图形。结论立春节气丝巾的纹饰创新设计验证了该提取模型的可行性和合理性,拓宽了文创产品的设计思路,提高了设计对象的文化内涵,促进了传统文化的传承和发展。The work aims to extract the design factor contained in the culture of the beginning of spring, enrich the type of cultural and creative products, meet the diverse needs of users and maintain and develop the cultural characteristics. Literature reading and review methods were used to collect the data related to the beginning of spring, and the effective information was found out through questionnaire survey. Then, the extraction model based on design factor of the beginning of spring was set up and filtrated salient features were selected by mind maps. The design factor was visualized from the semantic factors and the dominant factors so as to complete the cultural and creative product design based on the beginning of spring. Newly created patterns based on the beginning of the spring were transformed into more new patterns and new graphics based on the derivation rules of the shape grammar. The innovative design of the beginning of spring scarf confirms the feasibility and rationality of the extracted model, widens the cultural and creative product design thinking, improve the connotation of design object and promote traditional cultural development.

关 键 词：立春节气 文创产品 设计因子 形状文法 推演规则 

分 类 号：TB472[一般工业技术—工业设计]