社会主义新农村建设背景下天津乡村旅游业态升级研究——基于天津市216份消费者问卷调查  

Study on the Upgrading of Rural Tourism in Tianjin under the Background of Socialism New Rural Construction——Based on 216 Consumer Questionnaires in Tianjin

作　　者：唐卫红 ANG Wei-hong(College of Economics and Management,Tianjin University of Science&Technology,Tianjin 300222)

机构地区：[1]天津科技大学经济与管理学院,天津300222

出　　处：《安徽农业科学》2019年第6期120-123,共4页Journal of Anhui Agricultural Sciences

基　　金：2017年度天津科技大学新农村发展研究院开放课题(XNC201712)

摘　　要：以天津市为例,采用问卷调查法,通过216份天津市消费者问卷统计了天津乡村旅游者的基本特征、消费行为及满意度,进而从社会主义新农村建设和乡村旅游业的关系入手,立足天津乡村旅游实际情况,分析了天津乡村旅游业的发展思路,以及新农村建设背景下天津市乡村旅游业态升级的模式,并提出相应对策建议,以期为天津市乡村旅游业可持续发展提供理论指导。Taking Tianjin City as an example, this paper uses questionnaire survey method and 216 Tianjin consumers’ questionnaires to analyze the basic characteristics, consumption behavior and satisfaction of rural tourists in Tianjin, and then proceeds with the relationship between the soclalism of new rural construction and rural tourism, based on the actual situation of rural tourism in Tianjin, analyses the development ideas of rural tourism in Tianjin, as well as the construction of new countryside. Under the background of Tianjin rural tourism upgrade mode, put forward corresponding countermeasures and suggestions, in order to provide theoretical guidance for the sustainable development of rural tourism in Tianjin.

关 键 词：新农村建设 乡村旅游 业态升级 

分 类 号：F590.75[经济管理—旅游管理]