传统出版融合发展:进程、规律、模式与路径  

Integration Development of Traditional Publication : Process, Law, Mode and Path

作　　者：蔡翔[1] Cai Xiang(National Center for Communication Innovation Studies,Beijing,100024)

机构地区：[1]中国传媒大学编辑出版研究中心,北京100024

出　　处：《出版科学》2019年第2期5-14,共10页Publishing Journal

摘　　要：互联网时代下,传统出版业受到巨大的冲击。因此,政府、企业等主体积极运用互联网思维变革传统出版,以数字技术为支撑加快传统出版转型升级,推动传统出版与新兴业态的融合发展。本文就我国传统出版业融合发展经历的四个主要阶段,以及演进过程中遵循的规律进行详细阐述。同时分析了我国传统出版企业在融合发展过程中形成的比较清晰的产品模式或运作模式,以及突破路径。最后总结两点启示,即传统出版企业在融合发展过程中,要提供增值服务和理顺政府与市场的关系,以期有一定的借鉴意义。Under the Internet era,the traditional publishing industry has been greatly impacted.Therefore,the government and enterprises actively use the Internet thinking to transform traditional publishing,accelerate the transformation and upgrading of traditional publishing with the support of digital technology,and promote the integrated development of traditional publishing and emerging formats.This paper elaborates on the four main stages of the integrated development of China’s traditional publishing industry and the rules followed in the process of evolution.At the same time,it analyzes the relatively clear product mode or operation mode formed in the process of integrated development of traditional publishing enterprises in China,as well as the breakthrough path.In the end,two inspirations are summarized.In the process of integrated development,traditional publishing enterprises should provide value-added services and straighten out the relationship between the government and the market.So as to have certain reference significance.

关 键 词：传统出版 融合发展 进程 规律 模式 路径 

分 类 号：G239[文化科学]