德国数字广告拦截行为的竞争法规制  

Anti-Unfair Competition Law Regulation on Digital Ad-Blocking

作　　者：周围[1] Zhou Wei(School of Law,Wuhan University,Wuhan,430072)

机构地区：[1]武汉大学法学院,武汉430072

出　　处：《出版科学》2019年第2期112-119,共8页Publishing Journal

基　　金：司法部2017年度国家法治与法学理论研究项目(17SFB3029);中国博士后基金会面上资助项目(2016M602331)的阶段性研究成果

摘　　要：德国司法实践在"免费内容+广告"商业模式与广告拦截服务竞争中确立的公认商业道德判断标准值得充分借鉴。数字广告拦截服务的反不正当竞争法规制路径不仅应突出市场意识,也应符合互联网竞争的特性和规律。规制路径应摒弃传统侵权行为认定的判断思路,将审查的重点置于竞争对手之间的竞争均衡、消费者福利以及创新需求等要件上。The standards of acknowledged business ethics established by German judiciary in competition between“Free content + advertising”business model and ad-blocking service are worthy of full reference.The anti-unfair competition law regulatory path of digital ad-blocking service should not only highlight market effect,but also conform to the characteristics and laws of Internet competition.The regulatory path should abandon the judgment of traditional infringement determination,and focus on the competitive equilibrium between competitors,consumer welfare and innovation needs.

关 键 词：广告拦截 数字出版 商业模式 不正当竞争 

分 类 号：G237[文化科学]