江苏乡村旅游经济发展探析  

On the Development Trend of Rural Tourism Economy in Jiangsu Province

作　　者：刘曙霞[1] Liu Shuxia(Yancheng Teachers University, Yancheng Jiangsu 224007, China)

机构地区：[1]盐城师范学院,江苏盐城224007

出　　处：《西南林业大学学报（社会科学）》2019年第1期1-6,共6页Journal of Southwest Forestry University(Social Sciences)

基　　金：国家863计划项目(2013AA102303)资助

摘　　要：以江苏省为例,运用江苏旅游局公布的历史相关数据及实地调研资料,采用SWOT分析法和鱼骨图多维度分析法,研究江苏乡村振兴战略下乡村旅游经济的发展现状、存在问题及未来发展趋势,将乡村振兴战略下江苏乡村旅游的发展划分为成长期、成熟期、生态期和价值期四个阶段,并提出培养旅游管理人员、完善配套设施、践行可持续发展理念以及建设乡村特色文化四点建议。Taking Jiangsu Province as an example, using the historical data and field survey data published by Jiangsu Tourism Bureau, the present situation, existing problems and future development trend of rural tourism economy in Jiangsu Rural Revitalization Strategy are studied by using SWOT analysis and fish bone map multi dimension analysis. The development of rural tourism in Jiangsu under the strategy of Rural Revitalization is divided into 4 stages: growth period, maturity period, ecological period and value period, and the suggestions are put forward to train tourism management personnel, improve the supporting facilities, practice the concept of sustainable development and construct the featured culture of countryside.

关 键 词：乡村旅游 现状 问题 发展趋势 江苏 

分 类 号：F592.3[经济管理—旅游管理]