陕西省西安市临潼区石榴产业发展研究  

Research on the Development of Pomegranate Industry in Lintong District, Xi′an, Shaanxi Province

作　　者：杨建斌 YANG Jianbin(Dhurakij Pumdit Institute of Finance and Economics of ASEAN,Weinan Normal University,Weinan 714099,China)

机构地区：[1]渭南师范学院东盟博仁财经学院,陕西渭南714099

出　　处：《东北农业科学》2018年第3期47-51,共5页Journal of Northeast Agricultural Sciences

基　　金：陕西省2015年军民融合研究基金项目(15JMR08);陕西省教育厅资助项目(18JK260);渭南师范学院2015年度人文社科项目(15SKYB02)

摘　　要：针对消费者及种植户,对种植、销售及特色农业产业化发展等方面进行调查。对调查结果进行详细分析,发现临潼区石榴产业存在滞销、缺乏品牌认知度、产业链不完整等问题,提出充分利用临潼当地优势,拓宽营销渠道,合理运用产业化理论,完善合作组织,形成石榴产业化的发展思路。The investigation of consumers and growers on planting,sale and development of pomegranate industrywas carried out in the paper.Analysis of the results showed that there existed problems that hinder the developmentof Lintong pomegranate industry,such as poor sales of agricultural products,lack of brand awareness and incomplete industrial chain.The pomegranate industry developing ways were suggested,i.e.,making full use of Lintong′slocal advantages,broadening marketing channels,rational using the agricultural industrialization theory,perfectingagricultural professional cooperative organizations,and improving the pomegranate industry.

关 键 词：临潼区 石榴 特色农业 产业发展 发展对策 

分 类 号：F326.13[经济管理—产业经济]