我国国际传播能力建设研究述评  

An Overview on the Research of China's International Communication Capacity Building

作　　者：李昌[1] 马贝贝[1] 刘纯怡[2] LI Chang;MA Beibei;LIU Chunyi(Faculty of Art and Communication, Kunming University of Science and Technology, Kunming 650500, Yunnan, China;School of Vocational&Technical Education, Yunnan Minzu University, Kunming 650500, Yunnan, China)

机构地区：[1]昆明理工大学艺术与传媒学院,云南昆明650500 [2]云南民族大学职业技术学院,云南昆明650500

出　　处：《昆明理工大学学报（社会科学版）》2019年第1期101-108,共8页Journal of Kunming University of Science and Technology(Social Sciences)

基　　金：国家社会科学基金项目"新时代中国对湄公河国家国际传播能力建设研究"(18BXW067);云南省哲学社会科学规划专项课题"党的十九大精神在云南边境少数民族地区传播效果提升策略研究"(YB2017091);昆明理工大学人文社会科学研究培育项目"‘一带一路’背景下我国对缅甸传播的战略转型研究"(SKPYYB201640)

摘　　要：构建人类命运共同体"及"一带一路"倡议背景下,加强我国国际传播能力建设,已经成为亟待研究的重要课题。从当前看,在定性的思辨研究范式下,关于国际传播能力建设的研究很少有基于具体国家或地区的实证研究,从而使现有的国际传播能力研究缺乏针对性和实用性;国际传播实务界虽然硬件建设突飞猛进,但"传播软实力"没有实现根本性的突破,我国对外传播中"有理说不出""说了传不开"的窘境依然存在。所以,新时代国际传播能力建设急需转变研究范式,选取传播基础较好的国家和地区为具体研究对象,有针对性地开展国际传播研究和国际传播能力建设。Under the background of building a community of shared future for mankind and "The Belt and Road"initiative,how to reinforce China’s international communication capacities has become an important and hot academic topic. At present,however,few empirical studies using the qualitative paradigm of speculative research on international communication capacity building based on specific countries or regions have been done,which means the existing research on international communication capacity lacks pertinence and practicability.Although the hardware construction of international communication practitioners has made rapid progress,the"soft power of communication"has not been achieved. With a fundamental breakthrough,the dilemma still exists in China’s international communication. Therefore,it is urgent to change the research paradigm of international communication capacity-building in the new era,select countries and regions with good communication foundation as specific research objects,and target on the research of international communication and international communication capacity-building.

关 键 词：新时代 人类命运共同体 “一带一路” 国际传播能力 对外传播 

分 类 号：G206.3[文化科学—传播学]