国内外图书情报领域用户画像研究现状及展望  

Research Status and Prospects of User Portraits in Library and Information Field at Home and Abroad

作　　者：张海涛[1,2] 徐海玲 张枭慧 武慧娟[3] Zhang Haitao;Xu Hailing;Zhang Xiaohui;Wu Huijuan(School of Management,Jilin University, Changchun 130022;Information Resource Research Center, Jilin University, Changchun 130022;School of Economy Management, Northeast Dianli University Jilin 132012)

机构地区：[1]吉林大学管理学院,长春130022 [2]吉林大学信息资源研究中心,长春130022 [3]东北电力大学经济管理学院,吉林132012

出　　处：《图书情报工作》2019年第7期127-134,共8页Library and Information Service

基　　金：国家社会科学基金项目“认知视角下基于多源融合的个性化微阅读推荐模型研究”(项目编号:18BTQ088)研究成果之一

摘　　要：[目的/意义]随着大数据、人工智能领域的快速发展,用户画像的研究悄然兴起,回顾和梳理其研究现状,对于促进用户画像的长远发展具有重要的理论和现实意义。[方法/过程]基于中国知网(CNKI)数据库和Web of Science数据库,运用Citespace、Vosviwer等可视化工具对目前图书情报领域用户画像研究的发文量、研究机构、被引期刊、研究热点和研究热点的密度等内容进行定量分析,运用思维导图对国内外图书情报领域用户画像的研究主题、研究算法和技术、模型构建和用户画像的实践与应用进行具体阐述。[结果/结论]作为新兴的研究工具,我国关于用户画像方面的研究还较为薄弱,具有较大的探索空间,用户画像未来的研究应注重:拓宽用户画像的研究主题,重视用户画像的行为分析,优化用户画像的研究模型.[ Purpose/significance ] With the rapid development of big data and artificial intelligence, the research of user portraits has quietly emerged. Reviewing and combing the research status has iniportant theoretical and practical signified nee for promoting the long-term development of user portraits.[ Method/ process ] Based on China Knowledge Network ( CNKI) database , Emerald and Web of Science English database, the paper used Citespace, Vosviwer and other visualization tools to analyze quantitatively the current user image research in the library and information field, in terms of research institutions, cited journals, research hotspots and the density of hotspots, etc. The paper also used the mind niap to elaborate on the research theme, research algorithms and techniques, model construction and the practice and application of user portraits of user portraits in the field of library and information at home and abroad.[ Result/conclusion ] As an emerging research tool, the research on user portraits in China is still weak, which has a large space for exploration. The future research of user portraits should focus on: broadening the research theme of user portraits, paying attention to the behavior analysis of user portraits and optimizing the research model of user portraits.

关 键 词：用户画像 社会网络分析 图书情报 思维导图 

分 类 号：G250[文化科学—图书馆学]