营销沙盘模拟课程的教学实践与思考  

Teaching Practice and Research of Sand Table Simulation on Marketing

作　　者：高俊莲[1] 王冬梅[1] GAO Jun-lian;WANG Dong-mei(School of Management,China University of Mining and Technology(Beijing),Beijing 100083,China)

机构地区：[1]中国矿业大学(北京)管理学院,北京100083

出　　处：《教育教学论坛》2019年第17期137-139,共3页Education And Teaching Forum

基　　金：中国矿业大学(北京)课程建设与教学改革项目:<营销沙盘模拟训练>课程建设(J180504)

摘　　要：营销沙盘模拟课程作为实践创新课程,在市场营销专业中起着重要的作用,应引起高校的重视。然而由于各方面的原因,课程在教学过程中存在各种各样的问题,通过对教学过程的基本要素教师、学生和教学手段三个方面进行分析,并提出相关建议,为今后高校开展该课程提供参考。As a practical innovation course,marketing sand table simulation course plays an important role in marketing,and should be paid high attention to by universities.However due to various reasons,during teaching many problems would come up.We analyzed the problem through three perspectives,teachers,students and teaching methodology which are the basic elements of teaching,then we presented the recommendations as to provide reference for universities to carry out the course for the future.

关 键 词：营销 沙盘模拟 教学 

分 类 号：G642.0[文化科学—高等教育学]