基于魅力质量理论及Kano模型的老年人体育服务需求层次研究  

Research on the Level of Sports Service Demand for the Elderly Based on Attractive Quality Theory and Kano Model

作　　者：范成文[1,2] 刘晴[2] 金育强[1] 黄晶[2] FAN Chengwen;LIU Qing;JIN Yuqiang;HUANG Jing(College of Physical Education,Hunan Normal University,Changsha Hunan 410012;College of Physical Education,Hunan University of Tecnology ,Zhuzhou Hunan 412008)

机构地区：[1]湖南师范大学体育学院,湖南长沙410012 [2]湖南工业大学体育学院,湖南株洲412008

出　　处：《成都体育学院学报》2019年第2期55-61,共7页Journal of Chengdu Sport University

基　　金：湖南省哲学社会科学基金项目“长株潭城市社区体育公共服务研究”(2010YBA081);湖南省教育厅科学研究重点项目“供给侧改革背景下湖南省老年人体育服务的供需困境与优化路径研究”(16A062)

摘　　要：精准识别老年人体育服务需求是缓解老年人体育服务供需矛盾的核心。基于魅力质量理论及Kano模型,通过对湖南省14个地市州2153位老年人的体育服务需求调查,分析了各类老年人体育服务的需求层次及其优先满足序列。研究结果显示,23项老年人体育服务共划分为7项必备要素、4项一维要素、10项魅力要素和5项无关要素。因此,为了更好地满足老年人体育服务需求,应该完善政府投入机制,扩大老年人体育服务供给保障;引导社会力量参与,提高老年人体育服务供给质量;重视社区微治理,推动老年人体育管理工作重心下移;创新供给方式,提升体育服务资源利用效率。Accurately identifying the sports service demands of the elderly is the key to alleviate the contradiction between supply and demand of sports services for the elderly. Based on a survey on the sports service demands of 2153 elderly people in 14 cities and prefectures in Hunan province. the demand level and priority satisfaction sequence of sports services of all kinds of elderly people were analyzed through the Attractive Quality Theory and Kano model, The results show that the 23 sports services for the elderly are divided into 7 essential elements, 4 one-dimensional elements, 10 attractive elements and 5 irrelevant elements. Therefore, in order to better meet the old people's demands for sports services, we should improve the government investment mechanism to expand the supply of sports services for the elderly;guide the participation of the social forces to improve the quality of sports service supply for the elderly;attach importance to community micro governance to promote the shift of the center of sports management for the elderly from top to bottom;and innovate the supply pattern to improve the utilization efficiency of sports service resources.

关 键 词：魅力质量理论 KANO模型 老年人 体育服务 需求层次 

分 类 号：G811.4[文化科学—体育学]