创新运动项目特征与青少年运动态度及行为的相关性研究  

Study on the Correlation between the Characteristics of Innovative Sports and Adolescents’ Attitude and Behavior towards Sports

作　　者：黄黎新[1] HUANG LiXin(Chengdu Sport University News Department, Chengdu 610041, Sichuan)

机构地区：[1]成都体育学院新闻与传播学院

出　　处：《成都体育学院学报》2019年第2期116-120,共5页Journal of Chengdu Sport University

基　　金：四川省哲学社会科学研究学科建设项目“青少年运动态度以及行为传播干预策略研究”(SC14XK29)

摘　　要：运动健康传播是健康传播学的重要分支,针对中小学生特殊群体的运动健康传播问题关乎中国未来。本研究关注创新体育运动项目属性特征对青少年运动态度以及行为的影响,并以创新扩散理论为依据,采用实验研究方法开展实证研究,以期发现运动项目属性与青少年运动态度与行为之间的相关性。研究发现,体育运动项目的属性与青少年运动态度以及行为总体相关,同时在创新扩散的不同阶段,运动项目属性的影响力大小存在差异。此外,创新运动项目特有的限定性属性也会影响创新的扩散效果。Objective: As an important branch of health communication, sports health communication for special groups of primary and middle school students is vital for China's future. This study focuses on the influence of the attribute characteristics of innovative sports events on adolescents' attitude and behavior towards sports. Based on the theory of innovation diffusion, this present paper carried out an empirical research on the correlation between the attributes of sports events and adolescents' attitude and behavior towards sports. It was found that the attributes of sports events are related to adolescents' attitude and behavior, and the influence of the attributes of sports events varies at different stages of innovation diffusion. In addition, the specific restrictive attributes of innovative sports events will also affect the diffusion effect of innovation.

关 键 词：健康传播 创新扩散 实验研究方法 

分 类 号：G804.86[文化科学—运动人体科学]