民族节事场域居民的权力感、主客交往意愿与节事支持度研究  

A Research on Residents' Power Perception,Host-guest Interaction Intention and Support for Festival in the Ethnic Festival Field

作　　者：韦瑾 戴光全[1] WEI Jin;DAI Guangquan(School of Economics and Commerce, South China University of Technology, Guangzhou 510006, China)

机构地区：[1]华南理工大学经济与贸易学院,广东广州510006

出　　处：《旅游科学》2018年第6期65-78,共14页Tourism Science

基　　金：国家自然科学基金项目"强调质性微观尺度分析的事件空间理论与节事空间的实证研究"(41571132)

摘　　要：本文整合了社会学的场域理论和心理学的权力理论,对民族节事场域中的主客权力关系及其效应问题进行了探索,构建了民族节事场域居民权力感、主客交往意愿与节事支持度关系的概念模型。以武鸣"三月三"的居民为研究样本,通过问卷调查收集数据,并运用结构方程模型进行分析。结果表明:居民权力感分为控制感和自主感两个维度;居民的控制感对其主客交往意愿具有正向影响;居民的主客交往意愿对其节事支持度具有正向影响;居民的控制感通过其主客交往意愿间接地对其节事支持度产生正向影响。研究还为民族节事的可持续发展提供了管理方面的建议。This paper integrated the field theory of sociology and the power theory of psychology,explored into the power relation between hosts and guests in the field of national festivals and its effects,and constructed a conceptual model of the relationship between residents’ power perception,their host-guest interaction intention and their support for festival,sampled the residents of Wuming “March 3” through questionnaires,and analyzed the data by using a structural equation modeling approach.The results show that :(1) residents’ power perception is divided into two dimensions:sense of control and sense of autonomy;(2) residents’ sense of control has a positive influence on their host-guest interaction intention;(3) residents’ host-guest interaction intention has a positive influence on their support for festival;(4) residents’ sense of control has a positive influence on their support for festival indirectly through their host-guest interaction intention.The study also provided some management advice for the sustainable development of ethnic festivals.

关 键 词：民族节事场域 居民 权力感 主客交往意愿 节事支持度 

分 类 号：F592[经济管理—旅游管理]