中国电影衍生产业发展中的问题与对策研究——基于产品设计的视角  

Research on Problems and Countermeasures in the Development of Chinese Film Derivative Industry——Based on product design perspective

作　　者：吕明月[1] 

机构地区：[1]北京电影学院

出　　处：《创意与设计》2019年第1期36-39,共4页Creation and Design

基　　金：北京市社科基金重点课题<中国影视衍生产业发展态势研究---基于影视衍生产品开发的视角>(项目编号:SZ201810050024);北京电影学院一般项目<美国电影衍生品开发模式研究>(项目编号:XP201706)的阶段性成果

摘　　要：本文尝试从电影衍生产品设计研究的角度出发,为中国当前电影衍生产业发展的窘境谋求对策与出路。当前中国电影衍生产业面临发展滞后、鲜见实践路径与亟待理论指导等问题,而电影衍生产品设计与开发模式在整个衍生产业机制中占据重要地位。为了探索实践性强的中国电影衍生品开发路径,需要研究国外成功的开发模式作为参考,并明确电影衍生产品的独特设计要求,包括重视电影版权授权、重视产品开发与电影制作环节的衔接以及多学科的协作、注意与其他艺术衍生产品设计的区别等,在此基础上为中国电影衍生产业的发展路径研究提供帮助。This paper attempts to seek countermeasures and solutions for the development of current problems of China’s film derivative industry from the perspective of product design. At present, China’s film derivative industry faces problems such as lagging development, rare practical paths and urgent need for theoretical guidance. The related products design and development can play an important role in the entire derivative industry mechanism. In order to explore a practical path of Chinese film derivative industry development, it is necessary to study foreign successful models as a reference, and to clarify the unique design requirements, including focusing on film copyright authorization, attaching importance to the collaboration of multi-disciplines, and discern the design differences between film derivative products and other art derivative products. This paper aims to provide help to the research on the development path of Chinese film derivative industry.

关 键 词：中国电影衍生产业 产品设计 问题与对策 设计研究 

分 类 号：TB472[一般工业技术—工业设计]