基于模糊认知图的航天商业发射服务竞价影响因素分析  

Analysis of the Influencing Factors of the Bidding for Aerospace Commercial Launching Service Based on Fuzzy Cognitive Map

作　　者：林松[1,2] 刘小弟[3] 朱建军 张世涛[3] 饶成龙 于亮 LIN Song;LIU Xiao-di;ZHU Jian-jun;ZHANG Shi-tao;RAO Cheng-long;YU Liang(College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106 ,China;School of Mathematics and Physics,Anhui University of Technology,Ma'anshan 243002 ,China;China Academy of Launch Vehicle Technology,Beijing 100076 ,China)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106 [2]中国运载火箭技术研究院,北京丰台区100076 [3]安徽工业大学数理科学与工程学院,安徽马鞍山243002

出　　处：《运筹与管理》2019年第3期158-165,共8页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(71601002;71673001;71503103;71171112);国家社会科学基金重点项目(14AZD049);教育部人文社科研究青年基金项目(16YJC630077);安徽省高校优秀青年人才支持计划项目(gxyqZD2018033);安徽省自然科学基金资助项目(1708085MG168);安徽省哲学社会科学规划基金资助项目(AHSKY2015D79)

摘　　要：影响航天商业发射服务市场竞价的因素相互关联。根据航天商业市场竞价特点及影响因素的划分原则,将航天商业发射服务市场竞价影响因素分为宏观环境、成本、市场需求、竞争需求、品牌因素。运用模糊认知图对各影响因素进行推理分析,并借助灰关联计算各影响因素与竞价的关联度,判断影响竞价的重要因素,以作为航天企业决策依据。The influencing factors of the bidding for aerospace commercial launching service market are interrelated.According to the characteristics of the bidding for aerospace commercial market and the division principle of influencing factors,we divide the factors into macro environment,cost,market demand,competitive demand and brand factors.Fuzzy cognitive map is used to analyze the influencing factors.The correlation between each influencing factor and the bidding is calculated by the grey correlation and then can be used to judge the importance of the factors.Aerospace enterprises can use it to make decisions.

关 键 词：航天发射市场竞价 模糊认知图 影响因素 灰关联 

分 类 号：C934[经济管理—管理学]