基于主客感知的宗教遗产地旅游亲和力营造研究——以九华山为例  

Creation of Affinity for Tourism in Religious Relics:a Case Study of Jiuhua Mountain in Anhui Province

作　　者：陈麦池 朱晓红[2] CHEN Mai-chi;ZHU Xiao-hon(School of Business,Anhui University of Technology,Ma ’anshan 243032,China;Foreign Language School.Anhui University of Technology,Ma’anshan 243032,China)

机构地区：[1]安徽工业大学商学院,安徽马鞍山243032 [2]安徽工业大学外国语学院,安徽马鞍山243002

出　　处：《宜春学院学报》2019年第2期51-55,共5页Journal of Yichun University

基　　金：安徽省哲学社会科学规划项目"基于主客感知的皖南国际文化旅游示范区旅游亲和力研究"(项目编号:AHSKY2016D15)

摘　　要："旅游亲和力"(affinity for Travel&Tourism)对动态推动旅游目的地的可持续发展至关重要。宗教遗产地拥有营造旅游亲和力的独特资源和重要元素。从旅游亲和力的新视角,对"中国佛教四大名山"之一的安徽省九华山,开展居民与游客感知的田野访谈及专题研究,并辅助游客的新媒介游记评论,进行宗教遗产地旅游亲和力的探索研究。研究结论:应改善和培育宗教遗产地良好的宗教环境、节庆仪式、和谐社区等,通过提高居民的好客度和游客的亲切感、信任感、满意度和忠诚度等,内在优化宗教遗产地的硬环境和软环境,从而有效营造和全面提升其旅游亲和力。Affinity for Travel & Tourism is vital to the sustainable development of tourism destinations.There are unique resources and important elements to create affinity for Travel & Tourism in religious heritage sites.From the new perspective of tourism affinity,the paper carries out a field interview and thematic study of the residents and tourists in Jiuhua Mountain,one of the four famous Buddhist mountains in China,to explore the practical issue of affinity for Travel & Tourism in religious heritage sites.To effectively create and comprehensively promote affinity for Travel & Tourism in religious heritage sites,the paper puts forward some measures and methods of improving the religious environment,festival ceremony,harmonious community,which can build the hospitality of the residents and the friendliness,trust,satisfaction and loyalty of the tourists.

关 键 词：旅游亲和力 宗教遗产地 宗教文化旅游 主客感知 九华山 

分 类 号：F592[经济管理—旅游管理]