论企业名称权和商标权冲突的法律适用  

On the Legal Application of the Conflict Between Enterprise Name Right and Trademark Right

作　　者：张晔[1] 蔡永民[1] ZHANG Ye;CAI Yong-min(Law School,Jiangnan University,Wuxi,Jiangsu 214122,China)

机构地区：[1]江南大学法学院,江苏无锡214122

出　　处：《时代法学》2019年第2期58-64,共7页Presentday Law Science

摘　　要：商标权和企业名称权是市场主体的重要标识性权利,二者的冲突主要表现为企业名称侵犯商标。立法上的不明确给冲突的行为认定和法律适用留下了讨论的空间,学界对此存在补充说和并列说;司法实践主要根据商标法的修改进行判决,但是判决中依据"突出使用""规范使用"进行判断既不合理又易造成混乱。通过对境外立法经验的借鉴,商标权和企业名称权冲突的解决应当明确商标法与反不正当竞争法的并列关系,以"相似性"要件区分商标侵权和不正当竞争行为,在立法上通过统一规定、转致规定理顺二者的关系。The trademark right and the enterprise name right are two important trademark rights of the market subject,because the laws and regulations have less provisions on the enterprise name right than the trademark right,and the conflict between them is mainly caused by the infringement of the trademark by the enterprise name.In addition,with the increase and escalation of the means of infringement,the conflict tends to be enlarged and complicated.The legislative ambiguity has left room for discussion on the identification and application of the conflict of conduct and law.The data analysis of judicial judgment also shows that it is difficult to form a unified judgment due to the confusion of behavior determination and law application.Therefore,by sorting out the current domestic regulations and judicial decisions,the comparative law is studied,and suggestions on legislation and judicial improvement of the conflict between trademark right and enterprise name right are put forward.

关 键 词：商标权 企业名称权 冲突的法律适用 

分 类 号：DF523.3[政治法律—民商法学]