格式塔心理学视知觉原理在扁平化设计中的应用  

Application of Flat Vector Design Based on Gestalt Psychology Visual Perception Principle

作　　者：杨梅[1] 李航[1] YANG Mei;LI Hang(Shandong University of Science and Technology, Qingdao 266000, China)

机构地区：[1]山东科技大学,青岛266000

出　　处：《包装工程》2019年第8期72-75,共4页Packaging Engineering

基　　金：山东科技大学优秀教学团队建设计划资助(JXTD20170509);2018山东社科规划项目(18CWYJ21);山东省2018年研究生导师指导能力提升项目(SDYY18082)

摘　　要：目的扁平化设计是当前移动端与PC端UI的主流视觉风格与设计理念。在保证设计风格的同时,扁平化设计更加强调用户使用产品的交互性与易用性。本文结合用户对图形视知觉的感知规律,探索格式塔心理学中的视知觉原理在扁平化设计中的应用。方法以格式塔心理学的理论为指导,通过对人感知心理的分析以及人对物象的视知觉感知规律,指出在视知觉过程中的扁平化设计风格与用户心理活动之间的关系,结合扁平化设计风格的案例及图表分析,探究扁平化设计风格与用户心理的格式塔对应规律。结论基于格式塔心理学视知觉原理,验证扁平化设计风格是符合用户心理的设计风格,得出扁平化设计风格的设计思路与设计方法,为产品界面设计提供了理论上的参考。Flat design is the mainstream visual style and design concept of UI both on mobile and PC ends currently. It stresses the interactivity and the accessibility when the users use the product, in the meanwhile ensuring the design style. Combined with the sense perception regularity of users' Graphic visual perception, the paper aims to explore the application of Gestalt psychology’s visual perception principle in flat design. Guided by the theory of Gestalt psychology, through analysis of human perception psychology, it pointed out the relationship between the flat design style and the user's psy- chological activity in the psychology visual perception process. Combined with the project cases of flat design and chart analysis, it explored the Gestalt regularity of the flat design style and user’s psychology. Based on the theory of visual perception of Gestalt psychology, it could be proposed that the flat design style is in line with the user's psychology. The ideas and methods of flat design style are obtained to provide theoretical reference for the product UI design.

关 键 词：格式塔心理学 视知觉原理 扁平化设计 用户心理 

分 类 号：TB472[一般工业技术—工业设计]