文学杂志的读者意识与“新写实小说”的兴起——以1980年代末期《钟山》杂志的办刊实践为中心  

Reader's Awareness of Literary Magazines and Rise of “New Realistic Novel”:Focusing on the Practice of Zhongshan Magazine in the Late 1980s

作　　者：张小刚[1] ZHANG Xiaogang(Language and Culture School,Xinjiang Medical University,Urumqi,Xinjiang 830011,China)

机构地区：[1]新疆医科大学语言文化学院,新疆乌鲁木齐830011

出　　处：《宜宾学院学报》2019年第3期65-72,共8页Journal of Yibin University

摘　　要：1980年代末期,报刊体制的转换、作家读者意识的转变、经济意识的觉醒等因素将文学杂志有力地推向市场,《钟山》在倡导"新写实小说"的过程中,通过设置雅俗共赏的栏目、调整杂志的定价、更新装帧设计等策略,将物美价廉文学杂志呈献给读者,从而使"新写实小说"在专业读者和普通读者中引起了强烈反响,这种以读者为导向的生产策略在"新写实小说"的兴起过程中发挥了重要作用。At the end of 1980s,factors such as the transformation of the newspaper system and the reader's consciousness of writers,and the awakening of economic consciousness effectively pushed literary magazines to the market.Zhongshan advocated the process of"new realistic novels".By setting up elegant and popular columns,adjusting the pricing of magazines,and updating the design of binding,the literary magazines were presented to readers at a good price,so that the"new realistic novels"had aroused strong repercussions among professional and ordinary readers.This reader-oriented production strategy played an important role in the rise of"new realistic novels".

关 键 词：钟山 读者 "新写实小说" 兴起 

分 类 号：I206.7[文学—中国文学]