感知知识个人所有权与隐性知识共享意愿——知识付费调节作用下的中介效应  

Psychological Ownership of Knowledge,Self-efficacy and Tacit Knowledge Sharing Intention in Online Social Network——A Mediating Effect Model Moderated by Knowledge Payment

作　　者：孙金花[1] 刘芫 胡健[1] Sun Jinhua;Liu Yan;Hu Jian(School of Management,Chongqing University of Technology,Chongqing 400054,China)

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《现代情报》2019年第5期80-88,共9页Journal of Modern Information

基　　金：国家自然科学基金项目"协同创新环境下隐性知识供需匹配与重构的结构化途径和方法研究"(项目编号:71401021);重庆市教委人文社会科学一般项目"基于模糊案例推理的浅隐性知识供需匹配研究"(项目编号:16SKGH143);重庆市研究生教育教学改革研究项目"基于认知地图的研究生导师与学生间隐性知识传递途径研究--以工商管理学科为例"(项目编号:yjg153054)

摘　　要：[目的/意义]基于知识付费的中介效应视角,以在线社会网络为研究对象,分析知识个体的感知知识个人所有权、自我效能感对隐性知识共享意愿的影响机制,以期对促进在线社会网络运营主体充分调动知识个体持有者主动共享其隐性知识产生一定的启示作用。[方法/过程]基于对314名样本的数据采集结果相关性分析,构建回归分析模型,并通过MPLUS7.0软件对变量之间的作用关系进行分析。[结果/结论]1)感知知识个人所有权促进隐性知识共享意愿的提升;2)自我效能感完全中介感知知识个人所有权对隐性知识共享意愿的影响;3)知识付费程度越高,自我效能感对隐性知识共享意愿的正向影响会被削弱,自我效能感在感知知识个人所有权与隐性知识共享意愿之间所起的中介作用也会被削弱。[ Purpose/Significance]From the perspective of the mediating effect of knowledge payment,this paper made an analysis on the influence mechanism of psychological ownership of knowledge on the intentions of tacit knowledge share in online social network,in order to inspire the online social network operators to fully mobilize knowledge holders to actively share their tacit knowledge.[Method/Process]Based on making a related analysis on 314 samples datas,the regression model was established and the relationship among variables was stimulated by MPLUS7.0.[Result/Conclusion](1)Psychological ownership of knowledge had a positive influence on tacit knowledge sharing intention;(2)Self-efficacy fully mediated the relations between psychological ownership of knowledge and tacit knowledge sharing intention;(3)The higher knowledge payment was,the positive impact of self-efficacy on tacit knowledge sharing intention would be weakened,and the mediating effect of self-efficacy on psychological ownership of knowledge and tacit knowledge sharing intention would also be weakened.

关 键 词：在线社会网络 感知知识 个人所有权 自我效能感 隐性知识 共享意愿 知识付费 中介效应 

分 类 号：G201[文化科学—传播学]