媒体融合环境下高校图书馆阅读推广探索  

Exploration of Reading Promotion in University Libraries Under the Media Convergence Environment

作　　者：吕建新[1] 孙嫄媛[2] 李晋瑞[3] Lyu Jianxin;Sun Yuanyuan;Li Jinrui(Library,Hebei North University,Zhangjiakou 075000,China;Library,Liaoning Technology University,Fuxin 123000,China;Library,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]河北北方学院图书馆,河北张家口075000 [2]辽宁工程技术大学图书馆,辽宁阜新123000 [3]大连理工大学图书馆,辽宁大连116024

出　　处：《现代情报》2019年第5期104-108,共5页Journal of Modern Information

摘　　要：[目的/意义]本文以媒介融合为视角,结合新媒体环境下读者阅读需求与高校图书馆阅读推广工作的实践,梳理了当前高校图书馆阅读推广工作现状,以期为高校图书馆基于媒体融合进行阅读推广提供了新的思路。[方法/过程]分析了现有高校图书馆阅读推广工作的不足,探究媒体融合环境下高校图书馆阅读推广发展趋势并提出相关措施。[结果/结论]高校图书馆可通过变革资源组织模式、加强数字多媒体宣传推广、投身数字资源的组织利用等措施,拓展阅读推广渠道,创新阅读推广方式,为我国高校图书馆的阅读推广工作提供借鉴。[Purpose/Significance]This paper combined the reader s reading needs and the practice of University library s reading promotion under the new media environment from the perspective of media convergence,combed the current situation of University library s reading promotion work,and put forward relevant measures in order to provide university books.[Method/Process]Analysed the deficiencies of the existing university library s reading promotion work,explored the development trend of University library s reading promotion under the media convergence environment.[Result/Conclusion]The library provides a new way of thinking for reading promotion based on media convergence,that is,by changing the mode of purchasing resources,strengthening digital multimedia propaganda and promotion,and devoting itself to the organization and utilization of digital resources,expanding the channels of reading promotion and innovating the ways of reading promotion,which can provides reference for the reading promotion of domestic university libraries.

关 键 词：高校图书馆 阅读推广 数字资源APP 媒体融合 

分 类 号：G253[文化科学—图书馆学]