基于LDA的游客感知维度识别:研究框架与实证研究——以国家矿山公园为例  

LDA-based Tourist Perception Dimension Recognition: Research Framework and Empirical Research——Taking the National Mine Park as an Example

作　　者：董爽[1] 汪秋菊[1] DONG Shuang;WANG Qiu-ju(Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学,北京100101

出　　处：《北京联合大学学报（人文社会科学版）》2019年第2期42-49,共8页Journal of Beijing Union University(Humanities and Social Sciences)

基　　金：中国工程院重大咨询项目"废弃矿井生态开发与工业旅游战略的研究"(项目编号:2017-ZD-03-06);北京市教育委员会面上项目"基于用户贡献内容的北京旅游景点感知形象预警的研究"(项目编号:KM201611417003);北京联合大学教育科学研究项目"基于大数据的应用创新人才能力需求监测系统构建"(项目编号:Jk201810);北京政治文明建设研究基地项目"互联网+背景下社区媒体融合发展路径研究"(项目编号:19zzwm031)

摘　　要：国家矿山公园游客感知维度识别,能够从游客感知的角度发现游客的心理认知,为废弃矿区进行工业遗产旅游开发提供重要的参考价值。结合自然语言处理技术与隐含狄利克雷分布(LDA)主题模型方法,构建旅游目的地游客感知维度识别的研究框架。利用旅游网站游客在线评论信息,识别国家矿山公园游客感知维度及各维度的构成因子。研究发现,游客对国家矿山公园的感知主要侧重于对功能客体(如旅游吸引物、服务、旅游目的地等)的认知,而对于工业遗产地所蕴含的意义与传递的文化等方面的解读是十分有限的。加大国家矿山公园产品创新成为废弃矿区旅游可持续发展的现实选择。The recognition of the tourist perception dimension of national mining parks can reveal the real needs of tourists from the perspective of tourists’perception,and provide important reference value for the development of abandoned mines as industrial tourist destinations.Natural language processing technology and LDA(Latent Dirichlet Allocation)theme model are used to establish the research framework for recognizing tourist perception dimension of the tourism destination.Utilizing the data collected from the tourist online review information of the national mine park on travel websites such as Ctrip,tuniu,quna,mafengwo,etc.,the national mine park tourist perception dimensions and the constituent factors of each dimension are identified based on the established research framework.Findings show that the perception dimensions of tourists in the national mining park mainly include experience,memory,services,tourist attractions,and tourism destinations.Based on the LDA theme model,the research framework of tourist perception dimension recognition expands the research method of tourists’perception dimension recognition.Tourists’perception of the national mine park mainly focuses on the cognition of functional objects(such as tourist attractions,services,destinations,etc.),while the interpretation of the meaning and the culture of transmission of industrial heritage sites is very limited.Increasing the innovation of national mine park products has become a realistic choice for the sustainable development of abandoned mining areas.

关 键 词：国家矿山公园 LDA主题模型 游客感知 

分 类 号：F592[经济管理—旅游管理]