Slogan在流行时装中的设计运用  

Applications of Slogan in Prevailing Fashion Design

作　　者：陶辉 卯晓晨 TAO Hui;MAO Xiaochen(School of Fashion,Wuhan Textile University,Wuhan 430073,China)

机构地区：[1]武汉纺织大学服装学院,湖北武汉430073

出　　处：《服装学报》2019年第2期139-146,共8页Journal of Clothing Research

基　　金：教育部人文社会科学研究计划基金项目(18YJA760073)

摘　　要：Slogan以其丰富的含义和良好的传播性,成为现代时装设计的常用元素。通过分析Slogan在时装上运用的起源以及种类,并采用类比法,将运用于服装的Slogan从内涵与运用方式两个角度进行分类探究,最后分析了Slogan在时装中运用的本土化趋势与其背后的经济文化原因。指出Slogan在服装中的运用应打破原有方式的桎梏,发扬本土优秀文化,丰富Slogan在服装设计中的运用方式。Slogan has become a common element in modern fashion design due to iTSrich meaning and good communicability.This paper analyzed the origin and types of slogan's application in fashion.Then,analogy method was used to classify slogan's different connotation and application methods.Finally the slogan's localization application trend in fashion and the economic and the cultural reasons were studied.It was showed that the original way of the slogan's application into fashion should be broke.The local culture should be promoted and the application way of slogan into fashion be enriched.

关 键 词：SLOGAN 流行时装 Slogan本土化 时装设计 

分 类 号：J523.5[艺术—艺术设计]