受众碎片化时代窄告在网络营销应用中存在的问题及对策研究  

Research on Problems and Countermeasures in Network Marketing Application of Narrow AD in the age of audience fragmentation

作　　者：王静静[1] WANG Jing-jing

机构地区：[1]安徽广播电视大学滁州分校教学处,安徽合肥239000

出　　处：《安徽职业技术学院学报》2019年第1期26-29,共4页Journal of Anhui Vocational & Technical College

摘　　要：窄告是运用于网络营销的一种新型广告模式,网络窄告的主要有覆盖面广、投放速度快、直接命中目标群体、可控性更强等优势。本文系统的论述了窄告的概念、具体表现形式、窄告在网络营销中的优势与价值,并深入分析了窄告在网络营销中的现状及存在的问题,进而提出了促进窄告持续发展的几点建议。Narrow Advertisement(Narrow AD)is a new type of network marketing advertising mode.The main advantages of network Narrow AD are broad coverage,fast delivery,direct deliver to target groups with more controllability.This paper systematically discusses the concept,the specific realization,the advantages and value of Narrow AD,and deeply analyzes the current situation and existing problems of Narrow AD in network marketing,and then raises a few suggestions on promoting the continuous development of Narrow AD.

关 键 词：窄告 受众碎片化 精准广告 网络营销 

分 类 号：J524.3[艺术—艺术设计]