民族旅游演艺产品创新发展研究——以三江侗族《坐妹》为例  

Study on the Innovation and Development of Ethnic Tourism Performing Arts Products: Case of San Jiang Dong Nationality Performce “Zuo Mei”

作　　者：钟佩 段文军[1] Zhong Pei;Duan Wenjun(Guilin University of Technology,Guilin 541004, China)

机构地区：[1]桂林理工大学,广西桂林541004

出　　处：《柳州职业技术学院学报》2019年第2期32-36,共5页Journal of Liuzhou Vocational & Technical College

基　　金：广西哲学社会科学规划课题(15BJY020)

摘　　要：以侗族《坐妹》为例,搜集游客观演后的电子口碑,用ROST软件对相关电子口碑网络文本,进行高频词提取和社会网络K一核分析,得出游客对民族旅游演艺的体验感知受内部与外部两种因素共同作用,以及发现旅游者对民族旅游演艺的体验具有较为明显的价值判断性。基于游客视角对旅游演艺的观后体验进行研究,为其创新发展提出丰富产品内容,提升文化内涵;增强背景铺垫,丰富产品效果;展现民族特色,还原民族风情;穿插游客互动,增强产品体验等策略建议。Taking "Zuo Mei" of Dong Nationality as an example, this paper collects electronic word-of-mouth(EWOM) of tourists after watching the performances, extracts high-frequency words and analyses K-core of social network with ROST software, draws a conclusion that tourists’ perception of Ethnic Tourism Performing Arts is affected by both internal and external factors, and finds that tourists’ experience of Ethnic Tourism Performing Arts is more obvious. Value judgment. Based on the perspective of tourists, this paper studies the post-viewing experience of tourism performing arts, and puts forward some strategic suggestions for its innovative development,such as enriching product content, enhancing cultural connotation, enhancing background and enriching product effect, displaying national characteristics, restoring national customs, interacting with tourists, and enhancing product experience.

关 键 词：民族旅游演艺 电子口碑 侗族《坐妹》 

分 类 号：F592.68[经济管理—旅游管理]