基于SEM模型的“互联网+生鲜农产品”产业发展影响因素研究  

Research on influencing factors of “internet+fresh agricultural products” industrial development based on SEM model

作　　者：李天琪 黄炜[1] LI Tian-qi;HUANG Wei(Hubei University of Technology,Wuhan 430068,China)

机构地区：[1]湖北工业大学,武汉430068

出　　处：《湖北农业科学》2019年第7期140-144,共5页Hubei Agricultural Sciences

基　　金：湖北工业大学大学生创新创业项目(2017050007)

摘　　要：分析"互联网+生鲜农产品"产业融合发展现状,提出了"互联网+生鲜农产品"产业发展的7个影响因素,即从业人员观念素质、政府引导与约束、硬件设施环境、物流配送情况、销售模式、评价系统与售后服务和产业附加值。采用SEM模型构建影响因素评价体系,并针对各因素提出了改进对策。The status quo of "internet + fresh agricultural products" industry integration is analyzed, and 7 constraints of the "internet + fresh agricultural products" industry development, the concept quality of employees, government guidance and constraints, hardware facilities environment, logistics and distribution, sales model, evaluation system and after-sales service and industry added value, are puts forward. The SEM model was used to construct the influencing factor evaluation system,and the improvement countermeasures were proposed for each factor.

关 键 词：生鲜农产品 “互联网+” SEM模型 

分 类 号：F323.7[经济管理—产业经济]