契约型农产品营销渠道治理过程研究:收购商管理控制的中介作用  

Governance Process in Contractual Marketing Channel of Agricultural Products:Mediating Effect of Purchasers' Management Control

作　　者：田敏[1] 张闯[2] 夏春玉[2] TIAN Min;ZHANG Chuang;XIA Chun-yu(School of Business, North Minzu University, Yinchuan 750021, China;School of Business Administration, Dongbei University of Finance and Economics, Dalian 116025, China)

机构地区：[1]北方民族大学商学院,宁夏银川750021 [2]东北财经大学工商管理学院,辽宁大连116025

出　　处：《商业经济与管理》2019年第4期5-17,共13页Journal of Business Economics

基　　金：教育部哲学社会科学研究重大课题攻关项目"农产品流通体系建设的机制创新与政策体系研究"(12JZD025);国家自然科学基金面上项目"三元渠道网络中的投机行为:企业反应策略与治理机制研究"(71772031)

摘　　要：文章以渠道治理和管理控制理论为基础,从交易关系发展过程的视角,将管理控制作为渠道治理的过程机制,重点考察其在保障契约机制有效执行过程中的中介作用以及农户专有资产净投入对契约完备性与管理控制之间关系的调节影响。通过对来自参与订单农业的217份的农户调查数据进行分析发现:收购商的三种管理控制方式(结果控制、过程控制和能力控制)在契约完备性对农户绩效的提升过程中起到中介作用,过程控制也在契约完备性抑制农户投机行为的过程中起到中介作用。同时,研究证实了农户专有资产净投入高时,削弱了契约完备性对三种管理控制正向影响。Based on theories on channel governance and management control, and from the perspective of the whole process of the development of trading relationship, this study used management control as a channel governance process mechanism, focused on the mediating effect of management control to safeguard the effective implementation of contractual mechanism, as well as the moderating role of farmers net specialized investment between contract completeness and management control.By investigating 217 survey data from the farmers in farmer/buyer relationships, this study found the three kinds of management control (outcome control, process control and capability control) play a mediating role in the process of improving the farmers performance by contract completeness, and process control also plays a mediating function in the process of restraining the farmers opportunistic behaviors by contract completeness.Meanwhile, high farmers net specialized investment weakened the positive influence of contract completeness on the three kinds of management control.

关 键 词：治理过程 管理控制 契约完备性 渠道投机行为 契约型农业 

分 类 号：F323.7[经济管理—产业经济]