热门景区旅游市场发展及其价格机制作用研究  

Research on the Development of Tourism Market and Its Price Mechanism in Popular Scenic Spots

作　　者：徐菡[1] 

机构地区：[1]成都职业技术学院

出　　处：《价格理论与实践》2018年第7期12-14,共3页Price:Theory & Practice

基　　金：四川省教育厅资助科研项目;编号:18SB0178

摘　　要：价格机制是调节旅游市场供需及相关经济利益主体的重要机制,在旅游市场运行中发挥重要作用。长期以来,我国景区门票价格"价外负担"过重,直接导致景区门票价格过高。降低景区门票价格,既反映了人民群众的呼声,也是政府治理景区旅游价格的重要抓手。本文从分析国内热门景区旅游市场价格现状入手,发现存在旅游门票价格"价外负担"过重、旅游市场诚信缺失、市场监督机制对不合理价格行为约束力不强等问题是制约我国旅游市场发展的症结所在。为进一步完善热门景区旅游市场价格机制,建议使用科学调整价格管理、简政放权完善价格管理机制、规范定价流程等,推动国内热门景区旅游市场的持续健康发展。The price mechanism is an important mechanism for regulating the supply and demand of the tourism market and related economic interests, and plays an important role in the operation of the tourism market. For a long time, the "price burden"of ticket prices in scenic spots in China has been too heavy, which directly led to the excessive price of tickets in scenic spots. Reducing the ticket price of scenic spots not only reflects the voice of the people, but also is an important starting point for the government to control the tourist price of scenic spots. This paper starts from the analysis of the current situation of the price of tourism in the popular tourist areas in China, and finds that there are problems such as excessive "price burden"of tourist ticket prices, lack of integrity in tourism market, and weak market binding mechanism to unreasonable price behavior. The crux of the problem. In order to further understand the price mechanism of the popular tourist market in China, it is recommended to use scientific adjustment of price management, simple administration and decentralization to improve the price management mechanism, and standardize the pricing process to promote the sustainable and healthy development of the popular tourist tourism market in China.

关 键 词：热门景区 旅游市场 旅游价格 门票价格机制机制 

分 类 号：F592[经济管理—旅游管理]