企业管理教育中案例分析方法的辨析  

An Analysis of Case Analysis Method in Enterprise Management Education

作　　者：郭骁[1] Guo Xiao(School of Business, The Central University of Finance and Economics, Beijing 100081, China)

机构地区：[1]中央财经大学商学院,北京100081

出　　处：《广义虚拟经济研究》2019年第1期80-83,共4页Research on the Generalized Virtual Economy

摘　　要：案例分析是常见的企业管理教育方法,但分析"过程"的热烈并没有完全转化为现实工作生活中的能力"结果"。基于此,就需要重塑案例分析方法的逻辑,从传统的"以案例为中心"调整为"以学员(人)为中心",仅将案例材料作为思维训练的载体和抓手,强调调动学员头脑中真实的经验和感受来弥补案例材料的不完备,每个学员分析案例进行时,把个人"真实"的经验、直觉和阅历加进去揣摩,用每个学员的"真实"弥补案例的"不真实",最终每个人的方案都是基于"死"的案例材料给出一个"活"的结合了个人经验的方案,由此每个学员不是跟案例学习,而是"人"与"人"相互学习,交流、碰撞、磨合经验。Case analysis is a common method of enterprise management education, but the enthusiasm of analysis of "process" has not been fully translated into the "results" of ability in real work and life. Based on this, we need to reshape the logic of case analysis method, from the traditional "case-centered" to "student(person) centered", only using case materials as the carrier and grasp of thinking training, emphasizing the mobilization of real experience and feelings in the minds of students to make up for the incompleteness of case materials. Intuition and experience are added to make up for the "untruthfulness" of the case with each student’s "truthfulness". In the end, each student’s plan is based on the "death" case material to give a "living" scheme which combines personal experience. Therefore, each student is not learning from the case, but "human" and "human" learn from each other.

关 键 词：企业管理 教育培训 案例分析 

分 类 号：F715.3[经济管理—产业经济]