基于双重努力的区域创意产业链均衡分析  

The Equilibrium Analysis of Regional Creative Industry Chain Based on Double Efforts

作　　者：王冬冬 刘勇[1] Wang dong-dong;Liu Yong(School of Business, Jiangnan University, Wuxi 214122, China)

机构地区：[1]江南大学商学院,江苏无锡214122

出　　处：《广义虚拟经济研究》2019年第1期84-90,共7页Research on the Generalized Virtual Economy

基　　金：广义虚拟经济专项资助(GX2015-1014(Y));国家自然科学基金项目(71503103);江苏省高校哲学社会科学研究重点项目(2017ZDIXM034);中央高校基本科研业务费专项资金资助(2017JDZD06)

摘　　要：区域创意产业是推动区域经济发展、产业结构调整、区域综合竞争力、社会进步等的一种新兴产业,然而我国区域创新产业发展呈现产业内部无序竞争、产业主体间利益协调困难等问题,如何把握创意产业链主体间的利益关系,提取其最优决策对于区域创意产业发展与管理具有重要的意义。鉴于此,利用博弈论、冲突经济学的思想和方法,构建了基于创意主体创新努力程度和信息共享程度的利益模型,并分别求解合作和非合作时产业链最优决策。As a new industry, regional creative industry can promote regional economic development, industrial restructuring, regional comprehensive competitiveness, social progress and so on. However, the development of regional innovation industry in China take on problems such as disordered competition within the industry and difficulties in coordination of interests among industrial entities. How to grasp the interest relationship between the entities of creative industry chain and extract its optimal decision are of great significance to the development and management of regional creative industry. In view of this, we use game theory and conflict economics to construct an interest model based on the effort and information sharing degree of the creative innovation subject, and then we solve the optimal decision of industrial chain in cooperation and non-cooperation separately.

关 键 词：广义虚拟经济 创意产业 产业链 努力程度 利益冲突 均衡 

分 类 号：F[经济管理]