新时代构建我国对外文化贸易新格局的有效策略  

The Effective Strategies to Construct the New Pattern of China’s International Cultural Trade in the New Era

作　　者：李嘉珊[1,2,3,4] 王伯港 LI Jiashan;WANG Bogang(Beijing International Studies University)

机构地区：[1]北京第二外国语学院 [2]首都国际交往中心研究院(国家文化发展国际战略研究院) [3]首都对外文化贸易研究基地 [4]国家文化贸易学术研究平台

出　　处：《国际贸易》2019年第3期73-80,90,共9页Intertrade

摘　　要：“一带一路”倡议提出五年来,中国的文化产品和服务不断走向世界舞台,对外文化贸易也成为中国文化迈向世界最为有效最公平的途径之一,促进对外文化贸易发展成为新的历史时期我国建设成为世界文化强国的关键点。五年来,国际贸易的稳步成长为文化贸易提供发展基础,国内文化市场繁荣发展激发文化经济溢出效应,我国对外文化贸易得到持续发展。本文基于“一带一路”倡议提出以来我国对外文化贸易的发展现状与特征研究分析,发现中国对“一带一路”沿线国家的文化贸易呈现倾斜式发展,聚合效应显现,中国与“一带一路”沿线国家的文化贸易额则在波动中增长,并提出在“一带一路”建设新阶段,构建我国对外文化贸易新格局的有效策略:深研国际文化市场、拓宽文化产业合作领域、构建政产学研联动机制等。Chinese cultural products and services are increasingly becoming competitive in world market since the raise of the Belt and Road Initiative,and China's international cultural trade is now the most effective and fairest way to promote Chinese culture.The development of international trade serves the key point to build china a great power of culture in new era.Over the past five years,benefit from the sustainable growth of international trade and spillover effect of cultural trade stimulated by the booming of cultural market at home,China's international trade has forged ahead.On account of the analysis on the development and characters of China's international cultural trade,the author found that China's international cultural trade has inclined to the nations along the Belt and Road since the Belt and Road Initiative has been raised.Advanced by the assembly effect,the volume of cultural trade between China and the nations along the Belt and Road keeps growing in the fluctuations.Facilitated by the research and findings above,the author comes up with several proposals that how to shape a new pattern of China's international cultural trade,such as deep development on intemational cultural market,promoting trans-industries cooperation and constructing the interacting mechanism among government,industries,universities and reseach.

关 键 词：“一带一路”倡议 对外文化贸易 溢出效应 

分 类 号：F02[经济管理—政治经济学] Z10[文化科学]