Chinese Yibin Liquor Culture Goes Global  

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作  者:YUAN Xuezhe 

机构地区:[1]Sichuan University of Science and Engineer,Yibin,China

出  处:《Cultural and Religious Studies》2019年第3期167-171,共5页文化与宗教研究(英文版)

摘  要:Chinese national culture is extensive and profound,and liquor culture is an important part of it.As an important part of Chinese liquor culture,Yibin liquor culture in Sichuan Province not only has the weight of Chinese traditional culture,but also has the new characteristics of Sichuan liquor industry under the new normal.Chinese culture of moderation,loyalty and Chinese culture can be found in Yibin liquor brand.Nowadays,Yibin liquor,the capital of liquor,is popular in five continents for its rich aroma and long Chinese culture.It is of great significance to promote the dissemination of“Sichuan liquor”culture that enhances the multilingual communication of“Sichuan liquor”culture and strengthens traditional culture education to increase consumers’recognition of Chinese liquor culture.

关 键 词:China Yibin LIQUOR CULTURE liquorcity ELEGANT WULIANGYE INTERNATIONAL communication 

分 类 号:C[社会学]

 

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